Rotman Commerce team places first in BEAR's Market For Self-Control New Product Challenge
On Wednesday, February 15, the finalists in the Market for Self-Control New Product Challenge, hosted by Behavioural Economics at Rotman, gathered in Desautels Hall to present their products and make their pitches to a panel of four industry judges.
The Rotman Commerce team of third- and fourth-year students Xue Qing (Sally) Tian (Y4), Anjeli Kruytbosch (Y3), Qianyu (Lisa) Chen (Y3), and Tracy Hui (Y4), won the competition for their product, the NudgeRing – a motion-sensing ring that aims to eliminate the compulsive behaviour of acne excoriation (skin picking) through physical intervention and constructive feedback on user progress. Their presentation and product bested those of the other graduate and MBA teams to claim the event’s $2,500 grand prize.
February 17, 2017