Know Yourself

The very first step in Rotman Commerce’s career preparation process is getting to knowing yourself.   Some would say this is the hardest place to start! Learning more about yourself – what you like, what you don’t like, and how you tend to react to certain situations – sets you up perfectly for knowing which occupations and work situations could be a great fit for you.


How do you even start to gain self-awareness? Begin by asking yourself, your friends, and your family the following questions:

  • What makes you unique?
  • What are your interests?
  • What are your strengths and areas for development?
  • How might others see you?

You should consider these questions before launching your career development plan. Many people initially find speaking about themselves to be challenging. However, reflecting upon and articulating your identity, your accomplishments, and your desired path will yield immense benefits to your career.

Part I: Your Interests

We strongly believe that your interests, not skills, should be the foundation of your career. All too often, we see people make ill-fitting career choices for a myriad of reasons, including:

  • Yielding to family or societal pressure
  • Trying to “harvest” their career too early, before gaining the needed experience and soft skills
  • The allure of money or status

Moreover, one of the most common scenarios is someone making career choices because of some particular pre-existing aptitude–regardless of the level of interest they have for the work itself. Of course, your skill level must meet a minimum level of competence for your chosen profession. However, your interest is your true competitive advantage.

Part II: Connecting Your Motivators and Skills with Your Interests

We also believe that it is the combination of your interests, motivators, and skills that comprise the “hidden key” often overlooked in setting your career course. Your motivators (financial gain, security, etc.) and your skills (communication, quantitative analysis, etc.) are very important as modifying influences to your interests. Nevertheless, it is the combination of your skills, interests and motivators that should inform your career path.



Self-assessment is the process of looking at yourself though the use of tools in order to learn aspects that are important to your identity.

To help you get to know yourself a little better, Rotman Commerce students have exclusive access to an online self-assessment tool called CareerLeader. CareerLeader is a fully integrated approach to business career self-assessment built on the premise that one’s interests, motivators and skills will drive their future career success and satisfaction.



Personal Branding

Your personalized career strategy needs to stand on the shoulders of a strong personal brand. Branding is about understanding what makes you exceptional and being able to use it to drive value for your career. It means knowing what differentiates you. It is being relevant and compelling to people who make decisions about you. Just as corporate brands are essential to successful companies, a strong personal brand can set you apart.


Sign up for a Personal Branding Workshop on the Rotman Commerce Portal to:

  • Raise your awareness of your personal brand and its impact on others
  • Practice how to give voice to your personal brand
  • Develop an action plan to strengthen your personal brand


Career Coaching

Career coaching is a collaborative, solution-oriented approach to your job search, where one of our experienced Relationship Managers will assist you to make informed decisions about your career path. Throughout your undergraduate program you are encouraged to meet one-on-one with your Relationship Manager who can assist you with the various tools (resumes, LinkedIn, etc.) required to conduct a successful and focused job search.

A career coach will not find you a job—rather they will help remove barriers and address challenges in your search.

Career coaching appointments are limited to two per term and should be organized with the same Relationship Manager each time. You can sign up for coaching appointments on the Rotman Commerce Portal.

Our Relationship Managers

Elly Barandeh, Relationship Manager – Accounting
Shelly Elsliger, Relationship Manager – Management & Consulting
Jeffrey Ferrer, Relationship Manager – Finance (Capital Markets)
Heather Nelson, Relationship Manager – Finance (Careers Outside Capital Markets)


Think of your career coach as part trainer (getting you fit and ready for the job market) and part counsellor (assisting you with processes and deepening your understanding of your motivators/interests).Career coaches provide a vital outside assessment of your skills and interests, and help guide you with compassion and the accumulation of their experience.